FASHION & STYLE: Oh Zara,

its rare, especially for a high street collection.  Though if that moment does appear, its worth talking about.
I'm thinking about the second when you walk into a shop and realise that you want to buy EVERYTHING.
Not in a shopping spree barely thinking about it, grab it all kind of feeling, but a sense of knowing how the amazing quality and design have been pared effortlessly together, creating items for your wardrobe that could not only stand out, but yet become interchangeable and almost essentials for day to day dressing as well as more formal affairs. Think of your dream collection: one that incorporates garments perfect for displaying a taste of your own personal style with still a definite nod at new season trends and key pieces to see you positively smiling into the coming months.

Out shining all the other attempts at this is Zara. A brand that always delivers a high level of craftsmanship but one that tends to sway towards more classic, neutral based tones, only adding a pop of colour of a hint of leopard every so often. That works exceptionally well, but when they do expand there collections limits its breathtaking. I walked into Zara and wanted to cradle every garment, to positively exclaim at its individual beauty yet nearly perfect well roundness as a whole collection.

the Zara TRF collection is obviously aimed at a more casual, slightly younger customer who looks to Zara to provide edgy basic tees, strong denim pieces and explosions of colour, be it through playful modern accessories or versatile dresses and trousers detectably less fitted then seen in the Woman's collection. The theme of strong textures and prints are various elements I obsess and crave in the hoard of clothes they tempt me with for A/W & the advertising itself clearly displays everything the brand aims for with its collection...

I love the flirtatious high spirit mood evoked by the clothing and atmosphere it delivers back to us as possible buyers. Although the clothing is of course marvelous, it is not to be taken to seriously. Its definitely a collection for having fun with fashion while still holding onto the threads of designer influences as opposed to becoming a boring fashion slave to scared to live and embrace the fabric as opposed to letting it dictate there lives. Take a look inside the store if you don't believe me, you'll be missing out if you don't.